viernes, 14 de enero de 2011
eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)
ISBN: 0750689455 | 528 pages | PDF | 10 MB
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.
A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to:
Draw up an outline e-marketing plan
Evaluate and apply e-marketing principles and models
Integrate online and offline communications
Implement customer-driven e-marketing
Reduce costly trial and error
Measure and enhance your e-marketing
Drive your e-business forward
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