miércoles, 12 de enero de 2011
THIS BOOK IS REQUIRED READING MATERIAL @ HARVARD BUSINESS SCHOOL AND MANY OTHER BUSINESS SCHOOLS
Why should I read The Facebook Era?
* You want to understand how Facebook and Twitter are changing people's behavior, expectations, and relationships - and what that means for your business.
* You use Facebook in your personal life but aren't quite sure how it fits with your professional life.
* You need to create a Facebook presence for your company ASAP, but you don't know how or what to do.
* You want to hear how real companies are succeeding at sourcing leads and engaging customers on Facebook.
* Increasingly, you're being asked to do more with less, and want to leverage the power of your networks to improve productivity
The Facebook Era is a required textbook for the Global Entrepreneurial Marketing course at Stanford and social media course at Harvard Business School.
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