jueves, 20 de enero de 2011


Mobile Local Fusion combines local search Google Places with the enormous growth of mobile search into a unified SEM (search engine marketing) strategy that will provide immediate results and value for every small business in the USA.


What's In Mobile Local Fusion?



There are nine video training modules in Mobile Local Fusion



1. Understanding the local landscape
2. Google Local overview
3. Going Mobile
4. How your clients make money
5. Outsourcing the work
6. Getting clients
7. Managing client expectations
8. Managing your business
9. Crazy opportunity in the future



Module #1 Understanding The Local Landscape:



The 5 Mile rule
Why all other ad solutions are dead…
Google's BIG "Self-Serve" mistake that makes you money
Why local businesses can't live without Google
How competition is lower now for local companies
The 5 minute 0 check trick
Google maps are the new Yellow Pages
Places SHIFT in organic
What QR codes mean to local
The local TRIAD



Module #2 Getting To The Top of Google Local:



How to create your Google dash board
How to claim your clients pages on Google, Yahoo & Bing
Enhancing you listing with rich content
How to PING your maps listing to your places page
Using mobile coupons
How to get your own QR Code
SEO with Citations & Directories
Ninja Review Tricks and methods



Module #3 Going Mobile:



How people search via mobile
How to dominate mobile search results
How to create "instant" mobile landing pages
Mobile list building secrets
Customer autoresponders via SMS
Mobile coupon marketing
Creating QR codes for coupons
Short code marketing methods for local
Gathering stats from your Google dashboard
Google advertising for mobile (TAGS)
Adwords for mobile
(Coming Soon) Google Boost
Click to Call secrets
Beyond Google – the other networks
Landing page builders
Mobile apps creation for dummies
Paid traffic for local mobile
SMS optins
Other mobile Ninja tricks…



Module #4 How Your Clients Make Money:



Getting more clients for your customers
How clients contact their customers in multiple ways
Get your clients customers to visit more often
How to increase how much money your customers spend
How to get your clients customers to refer them
Viral mobile social media
Customer rewards for loyalty with mobile
Filling up slow days with SMS
Seasonal and Holiday promotion ideas
Cashing in on mobile coupons
Drawing in customers friends with 4 Square & Facebook
Other services your clients need you can charge for



Module #5 Outsourcing The Work:



How to NEVER do any tech work EVER
The Philippines connection
How to train outsourcers via video you don't create
How to find great out source workers
My 5 best outsourcers from the Rolodex
My personal outsource tests
How much you should pay for what
Why feedback is curtail
Using Jing videos for all tasks
How to pay outsourcers
Complete accountability
Project Management
The complete Google Local Outsource solution
Legally importing reviews
Plus, all my forms, contracts and agreements



Module #6 Getting Clients:



The postcard that ate Tampa
What to say when they call
The questionnaire is your #1 weapon
Closing with Powerpoint
The video approach
Getting your first check
The art of the takeback
Commission salespeople & bird dogs
Fun prospecting
How to get more referrals than you can handle



Module #7 Managing Client Expectations:



Why expectations are the #1 reason people lose clients
Doing a baseline competitive analysis
How to charge based on ease or difficulty
How to turn down clients you can't help
Under promise and over deliver
Creating KILLER client reports
Gathering ROI baseline values
Monitoring clients progress
Fixing what's broken and growing what's not
When to get clients testimonials
How to get referrals from your clients
How to FIRE a client
Know clients to avoid




Module #8 Managing Your Business:



How to manage you time on a client by client basis
Keeping organized records on each client
Keeping clients checklists
Simple project management
Client billing templates
Assigning jobs to outsourcers
McDonald's your systems
Auto-billing your customers
Credit cards and Check Drafts
Hiring, training and managing employees
Bonuses and other compensation plans



Module #9 Crazy Opportunity in the Future:



Advanced QR codes
Augmented reality
Future of mobile payments
Mobile Commerce payment apps
What's happening in Europe & Japan
200,000,000 mobile coupon users by 2013
Mobile ticketing
Free internet
Free Smart Phones


1 comentarios:

Anónimo dijo...

Wow this is amazing. A lot of people ask me what exactly is mobile local fusion and how does it work. Now I know the exact place to send them. Thank you for giving us all this information.


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