viernes, 27 de noviembre de 2009


Stop Throwing Away Money on the Google Content Network!!
How many times have you tried running a campaign on the Google content network, only to end up shoveling money out the window without generating a single sale?
Or maybe you’re deathly afraid to try running a content campaign because of all the horror stories you’ve heard?
There’s a reason why so many people lose money on the content network, because so few people know how to run a real content campaign!
I’ve been running HUGE content campaigns for years while working for some of the top interactive agencies in the country. That means if these campaigns didn’t work, I had to answer to the CMO of a fortune 500 company, not to mention my boss.
Room for failure = 0
What was needed was some serious strategy. I needed an approach to content network campaigns designed specifically for the content network.
After a ton of testing, some trial and error and a little insight from Google themselves, I put together the ultimate approach to running successful campaigns on the Google content network: The Content Network Cure.
Just look at the table of contents:
1. Campaign Structure
2. Ad Group Structure
3. Keyword Selection
4. Ad Text
5. Bidding Strategy
6. Site Exclusion
7. Site Targeting on the Cheap
8. Tracking & Optimization


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