viernes, 27 de noviembre de 2009

With The Step-by-Step Copywriting Course, You’ll Discover Copywriting Strategies Like:

* THE most important (and most overlooked) aspect of copywriting.
* the 4 personalities of customers and how to get them all to respond to your copy.
* the difference in how men and women buy… and how to use them to your advantage.
* how to choose between long and short copy.
* how to write powerful copy even if your target audience includes everybody!
* the 11 proven headline styles and how to effectively write each of them.
* 21 words that make your headlines POP!
* the 7 steps for turning features into sales-generating benefits.
* how to add emotional triggers that increase the desire to buy.
* 17 proven freebies you can give away with your offer.
* why some testimonials can actually HURT your sales. (I hope you aren’t doing this!)
* the steps EVERY person goes through when deciding what to buy… and how to sway that decision!
* the 9 secrets to turning ordinary “sales copy” into a powerful “solution” your customer has to have.
* why your USP could actually be killing your brand.
* how to determine if your copy has lost its punch and needs updating.

Search Engine Copywriting Techniques Including:

* 5 special considerations for Web copy that can make or break your sales.
* how to write Web copy that dominates the search engines.
* where to put keyphrases in order to get maximum results.
* keys for writing natural SEO copy that doesn’t sound forced or repetitive.
* how to engage your site visitors and the engines with perfect balance.
* special considerations to make PPC ads pull big!
* the proven formula for writing PPC search engine ads with high click throughs.




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